Born from Nordic roots, ANNARR - meaning "the next" in Old Norse - stands for what is coming: in fashion, innovation and behaviour.

Our collections are based on our design philosophy of ONE WARDROBE; a purposeful selection of tomorrow's essentials that balances contemporary tailoring with the spirit of street- and workwear. Each garment is designed for versatility and offers countless ways to wear, allowing consumers to make the most of their wardrobe.

With four carefully curated collections released every year, ANNARR has a clear focus on seasonless staples, innovation and enduring design that helps consumers build a lasting wardrobe that transcends the traditional seasons.